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About the AMG® Driving Academy
AMG® Driving Academy is a world renowned driver training program that arrived to the United States in 2009, continuing the global expansion of the AMG® Driving Academy founded by AMG® in Affalterbach, Germany and operated throughout Europe. The factory in Affalterbach is where each AMG® engine is manufactured with the most stringent quality standards that maintain the AMG® philosophy and practice of “one man, one engine.”
The U.S. AMG® Driving Academy brings the program to some of the most exciting racetracks in America and provides hands-on lessons in dynamic performance driving: exercises in threshold braking, cornering and line theory, skid control and recovery, and high speed sector training and track driving, all designed to make you a safer, better driver. The curriculum builds on driver skills with high-performance dynamics training, extensive data gathering and in-depth driving analysis – and of course, many high speed laps around the track.
AMG® Purchase Reward Program
You could spend years wondering what a Mercedes-AMG® can really do – Or experience this complimentary day of answers.
As an AMG® owner you’re privy to a driving adventure like no other. At AMG® Driving Academy you’ll experience the true capabilities of numerous AMG® vehicles, including the coveted SLS AMG® ‘Gullwing,’ while pushing the limits of your driving ability.
AMG® Driving Academy is an intensive, high-speed, higher adrenaline experience for those looking to push their driving and select AMG® models to the limit. Offering three distinct program levels, from Basic to Advanced to Pro, this is where motorists become drivers.
If you purchased a new Mercedes-AMG® (One Man – One Engine Mercedes-AMG® vehicle) model in the last twelve (12) months, a complimentary seat at any of the Basic Training programs has been reserved for you.
The complimentary program applies to the Basic Training or a credit of $1,895 can be put towards Advanced or Pro training, if prerequisites are met. The complimentary program is non-transferable and is valid for one year after the purchaser takes ownership of a new AMG® vehicle. All AMG® vehicles used throughout the program are provided by AMG® Driving Academy.
Once you are ready to redeem this exclusive offer, simply call our toll-free Registration Center at 1-888-604-1766 (Mon – Fri, 9am-5pm PST). Please have the following criteria ready for our concierge:
Please know that AMG® Purchase Reward eligibility will be checked in real time and subject to the redemption rules and restrictions.
Seats are limited, and like the vehicles themselves, they go very, very fast.
It is a one day track experience at AMG® Driving Academy BASIC Training.
All new “One Man – One Engine” Mercedes-AMG® vehicles purchased in the U.S. qualify for the Purchase Reward Program. The Mercedes-Benz C 450 AMG® Sedan and GLE 450 AMG® Coupe are excluded. A customer has one year from the date of delivery to register and attend using the Purchase Reward Program.
No, it is not valid for CPO or used AMG® vehicles. It is only valid for purchase or lease of new AMG® vehicles.
No, there is no cash value, it is non-transferable and is only for legal owner/ lessee.
Yes, a credit of $1,895 can be applied to ADVANCED, PRO, or PRO+ courses if the customer has met program prerequisites. AMG® Purchase Rewards cannot be applied towards the Drift Experience program.
Customers can register once vehicle delivery has taken place. MBUSA will validate legal delivery within 30 days of customer reservation.
One Purchase Reward experience per Mercedes-AMG® “One Man – One Engine” vehicle purchase or lease with no limit on purchases/leases.
Yes, a dealer can make a reservation on a customer’s behalf.
Customers must be 21 years old and legal U.S. residents to participate.
No, accommodations, travel and meals, other than on track meals, are not included and are the responsibility of the customer.
A customer has one year from the date of delivery to register and attend using the Purchase Reward Program.
One (1) day of free enrollment in the Mercedes-Benz AMG® Driving Academy (BASIC Program) on one or more race tracks to be determined by Mercedes-Benz USA, LLC (“MBUSA”) based on availability. Purchase reward covers attendance and enrollment in AMG® Driving Academy, BASIC Program, together with breakfast and lunch at the track. It does not include travel, lodging and additional meals, which remain the responsibility of the reward recipient. A credit of $1,895 can be put towards ADVANCED, PRO, or PRO+ training, if prerequisites are met. AMG® Purchase Rewards cannot be applied towards the DRIFT EXPERIENCE program.
MBUSA will, in its sole and absolute discretion, assign participation dates and track assignments for each eligible reward recipient on a first-come, first serve basis based on participant registrations and track availability after the eligible reward recipient has properly registered in the manner set forth below. The purchase reward has no cash value and cannot be exchanged and/or substituted for any other rewards.
All legal US residents twenty-one (21) years of age or older with a valid US driver’s license who purchase and/or lease a new “One Man – One Engine” Mercedes-AMG® model in the last twelve (12) months are eligible to claim the above-mentioned AMG® Driving Academy purchase reward. The Mercedes-Benz C 450 AMG® Sedan and GLE 450 AMG® Coupe are excluded. Only 1 AMG® Driving Academy purchase reward per AMG® vehicle may be claimed.
The reward recipient shall provide MBUSA and/or AMG® Driving Academy with proof of age, identity and driving status prior to being allowed to participate in AMG® Driving Academy.
The owner/lessee of the new Mercedes-AMG® vehicle must claim the AMG® Driving Academy purchase reward and actually attend AMG® Driving Academy within one (1) year after he/she obtains delivery of the new Mercedes-AMG® vehicle, subject to delivery verification by MBUSA. In order to claim the AMG® Driving Academy purchase reward, the owner/lessee must register with AMG® Driving Academy Registration Center. As part of the registration process, the owner/lessee shall be required to provide his/her name, address, phone number, Vehicle Identification Number of the eligible new AMG® vehicle, as well as a valid credit card at the time of registration.
The owner/lessee shall forfeit the AMG® Driving Academy purchase reward if he/she fails to properly register his/her new Mercedes-AMG® vehicle and/or attend AMG® Driving Academy within the above-mentioned 1-year period. If owner/lessee fails to cancel 30 days in advance of their event, or does not show up to ADA when they are registered to attend, a $250.00 charge will apply. In MBUSA’s sole and absolute discretion, the reward recipient shall be required to forfeit the AMG® Driving Academy purchase reward if he/she: (i) declines or cannot accept, receive or use the AMG® Driving Academy purchase reward for any reason; (ii) fails and/or refuses to comply with applicable Federal, State and/or local laws; or (iii) fails and/or refuses to comply with these Rules, Terms and Conditions.
The owner/lessee of the new “One Man – One Engine” Mercedes-AMG® vehicle cannot transfer the AMG® Driving Academy purchase reward to any other individual or entity.
The reward recipient will not be allowed to use his/her personal Mercedes-Benz/Mercedes-AMG® vehicle as part of AMG® Driving Academy.
In order to claim the above-mentioned AMG® Driving Academy purchase reward, the reward recipient must first sign a Release and Waiver which specifically sets forth that he/she hereby releases and agrees to hold harmless MBUSA and its parent company, subsidiaries, affiliates and authorized dealers, and each of their respective directors, officers, shareholders, agents and employees (collectively, “Releases”) of, and from, any liability, costs, damages, expenses, attorneys’ fees, court costs, and obligations of any kind arising out of, or related to his/her acceptance and/or usage of the AMG® Driving Academy purchase reward and/or participation in AMG® Driving Academy.
By accepting and/or using the AMG® Driving Academy purchase reward, the reward recipient agrees that MBUSA and/or its affiliates and subsidiaries may use his/her name, biographical information, photograph and/or video for advertising, publicity and promotional purposes in all media worldwide without compensation (except where prohibited by law)
MBUSA, in sole and absolute discretion, reserves the right to cancel, supplement and/or modify AMG® Driving Academy, as well as any of the subject terms and conditions regarding AMG® Driving Academy and the above-mentioned AMG® Driving Academy prize at any time without notice.
VOID WHERE PROHIBITED BY LAW.